The San Diego Chargers’ old lightning bolt logo remained essentially unchanged for more than 40 years.
The Los Angeles Chargers’ first logo lasted about 48 hours.
On Saturday, team officials said they had scrapped their first logo, which bore an uncanny resemblance to the Los Angeles Dodgers’ timeless blue-and-white ‘LA’ crest.
Chargers president of business operations A.G. Spanos told NBC Sports the team “miscalculated” how the logo would be received by the public.
“The logo that was revealed on Thursday was meant to help launch our brand into the market and supplement – not replace – our official team marks,” Spanos said.
“Clearly, we miscalculated how the logo would be received, and we’ve taken it out of the rotation.”
The logo did not receive a warm welcome from fans in Los Angeles. On Saturday, fans booed when the team’s new crest was displayed on the video screen during a game between the Lakers and Clippers at Staples Center.
It also quickly became the subject of widespread mockery on social media.
Spanos told NBC the team may try another LA logo down the road, and would look for community and fan input during the process.
“If the ultimate outcome of this episode is something really special that LA fans help create and truly love, that’s a win,” Spanos said.